rubber rings girl
Chinese man
rubber rings girl
Chinese man

Aviva

With over 53 million customers worldwide, Aviva aimed to develop a library of imagery - including stills photography and film clips - that have the potential to resonate with every individual they represent, while simultaneously speaking to a commercially literate global audience. The objective was to enhance the brand offering across all channels with stand-out, visually stunning work that could be applied flexibly as advertising and communications needs and briefs developed over time.

Deep’s reputation for producing consistently stunning work helped us stand out amongst the competition. Our editorial expertise secures an element of realism that, equalled with our acute understanding of visual storytelling, meant that our holistic approach to the project was refreshingly unique. Deep’s specialism in sourcing individuals to participate in the shoot as themselves also lends an intimacy to the work that is unrivalled; these are real people with real stories. We laid out a plan for a global production that involved shooting in over 22 countries around the world.

From Ukraine to Italy, Japan and Oman we set out to capture the spirit of Aviva’s customers and all their idiosyncrasies while creating a breadth of visual work that would also be suitable to communicate complex legal and financial information. We had to consider how the needs of the brand and its customers were likely to evolve over the coming years and how these might be best expressed visually. Used internationally across all creative communications the resulting images and film clips have been used to advertise the company, its products and specific initiatives in broadcast commercials, online and through other digital devices as well as banner and print ads, at corporate events and for recruitment activities.